Projects

Since March 2021

Clients

Oldfield Clothing

British-made clothing brand offering vintage-inspired menswear and womenswear with a focus on traditional craftsmanship. Learn More

Barsham Barns

A collection of luxury self-catering holiday barns on a rural estate in North Norfolk, close to the coast. Learn More

Valbella

Canadian gourmet food producer specialising in charcuterie, smoked meats and prepared foods. Learn More

Shrimplin Planning & Development

Independent UK planning consultancy advising on development projects, planning applications, appeals and strategic land. Learn More

Australian R&T

An Australian jewellery business creating distinctive pieces featuring natural gemstones and minerals, with a strong focus on unique, characterful designs. Learn More

Richbrook

UK automotive accessories company specialising in car and motorbike covers, along with practical and stylish motoring accessories. Learn More

– Case Overview

Client: Oldfield Outfitters

Industry: Retail

Services Provided: Web Development and marketing

Project Duration: 6 months

The Challenge

Oldfield approached us because they were experiencing difficulties in maintaining their existing Shopify store, it was running on a legacy theme that was out of support. This was affecting day-to-day tasks, making it difficult to update pages, leverage Shopify 2.0 apps, and affecting SEO and performance.

Key Challenges

W

Control over design and content

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Frictionless experience for international customers

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Technical debt built up over years

Our Approach

We began by understanding the client’s objectives and existing processes to identify the most effective solution.

Our work included:

  • Identifying new tools that could address existing pain points
  • Advising on potential new Shopify themes
  • Reviewing admin setup and processes to streamline

Throughout the project, we worked closely with the client to ensure the solution aligned with their goals, adapting our approach where necessary to achieve the best possible outcome.

The Solution

To address the challenges, we implemented:

Shopify 2.0 Theme – We moved to Prestige as the platform to build the new site on, this improved SEO, performance and brought previously custom tooling under the theme – adding a layer of support and documentation that was missing before.

Visual refresh – We prototyped a new design based on feedback from the Oldfield leadership, addressing pain points for customers while preserving the familiar branding developed over years.

Administrative improvements – Transitioned to a central Added DNS records to verify domain in Shopify and MailChimp, preventing emails from ending up in spam.

This approach helped streamline operations while providing a scalable solution for future growth.

The Results

 

Following implementation, the client experienced:

  • Enhanced page usability and engagement
  • Major improvements and simplification of the tools used to manage and evolve their stores with less developer involvement
  • Upgraded multi-region (UK/EU/US) configuration, including pricing transparency, and setup for international duties and tax compliance

Overall, the project delivered a more scalable, user-friendly and efficient Shopify store, helping the client achieve their goal of modernising the platform while simplifying day-to-day management and supporting international growth.

Client Feedback

“His knowledge and guidance have made a real difference to our business, and I have no doubt that our growth has been helped significantly by his input. He has been professional, approachable, and a pleasure to work with throughout.“

Sarah & Joe, Oldfield Outfitters

Key Takeaways

This project demonstrates how a carefully planned and collaborative approach can solve complex business challenges and deliver measurable results. By focusing on the client’s objectives and implementing practical solutions, we helped create lasting value for their organisation.