Project Duration:<\/strong> 6 months<\/p>\n<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=”4.27.9″ _module_preset=”default” type=”1_2″][et_pb_image src=”https:\/\/chuckfire.com\/wp-content\/uploads\/2026\/09\/Oldfield_outfitters_Final_gold_PNG_Smaller.png” title_text=”Oldfield_outfitters_Final_gold_PNG_Smaller” show_bottom_space=”off” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.9″ custom_margin=”0px||9px|||” custom_padding=”1px||0px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”2%” hover_enabled=”0″ border_width_all=”6px” border_color_all=”gcid-secondary-color” box_shadow_style=”preset2″ box_shadow_horizontal=”0px” box_shadow_vertical=”15px” box_shadow_blur=”60px” box_shadow_color=”rgba(29,61,71,0.2)” global_colors_info=”{%22gcid-secondary-color%22:%91%22border_color_all%22%93}” max_width=”50%” sticky_enabled=”0″ module_alignment=”left”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project Analysis Section” _builder_version=”4.16″ custom_padding=”50px||90px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_4,3_4″ admin_label=”Project Analysis Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
The Challenge<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Oldfield approached us because they were experiencing difficulties in maintaining their existing Shopify store, it was running on a legacy theme that was out of support. This was affecting day-to-day tasks, making it difficult to update pages, leverage Shopify 2.0 apps, and affecting SEO and performance.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Our Process Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
Key Challenges<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Control over design and content” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Frictionless experience for international customers” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” custom_margin=”||0px|” custom_padding=”|||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Technical debt built up over years” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” custom_margin=”||0px|” custom_padding=”|||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
Our Approach<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_margin=”||20px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
We began by understanding the client’s objectives and existing processes to identify the most effective solution.<\/p>\n
Our work included:<\/p>\n
[\/et_pb_text][et_pb_blurb title=”Identifying new tools that could address existing pain points” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Advising on potential new Shopify themes” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Reviewing admin setup and processes to streamling” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
Throughout the project, we worked closely with the client to ensure the solution aligned with their goals, adapting our approach where necessary to achieve the best possible outcome.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
The Solution<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_padding=”||0px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
To address the challenges, we implemented:<\/p>\n
Shopify 2.0 Theme<\/strong> \u2013 We moved to Prestige as the platform to build the new site on, this improved SEO, performance and brought previously custom tooling under the theme – adding a layer of support and documentation that was missing before.<\/p>\nVisual refresh<\/strong> \u2013 We prototyped a new design based on feedback from the Oldfield leadership, addressing pain points for customers while preserving the familiar branding developed over years.<\/p>\nAdministrative improvements<\/strong> \u2013 Transitioned to a central Added DNS records to verify domain in Shopify and MailChimp, preventing emails from ending up in spam.<\/p>\nThis approach helped streamline operations while providing a scalable solution for future growth.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
The Results<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_padding=”||0px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
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Following implementation, the client experienced:<\/p>\n
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[\/et_pb_text][et_pb_blurb title=”Enhanced page usability and engagement” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Major improvements and simplification of the tools used to manage and evolve their stores with less developer involvement” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_blurb title=”Upgraded multi-region (UK\/EU\/US) configuration, including pricing transparency, and setup for international duties and tax compliance” use_icon=”on” font_icon=”W||divi||400″ icon_color=”gcid-primary-color” icon_placement=”left” image_icon_width=”32px” content_max_width=”800px” _builder_version=”4.27.8″ header_font=”||||||||” header_font_size=”16px” header_line_height=”2em” body_font=”||||||||” min_height=”48px” custom_margin=”||0px|” custom_padding=”0px|||||” animation_style=”fade” icon_font_size=”32px” global_colors_info=”{%22gcid-primary-color%22:%91%22icon_color%22%93}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_padding=”||0px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
\u00a0Overall, the project delivered a more scalable, user-friendly and efficient Shopify store, helping the client achieve their goal of modernising the platform while simplifying day-to-day management and supporting international growth.
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
Client Feedback<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_padding=”||0px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
“<\/span>His knowledge and guidance have made a real difference to our business, and I have no doubt that our growth has been helped significantly by his input. He has been professional, approachable, and a pleasure to work with throughout.<\/strong><\/em>“<\/span><\/p>\nSarah & Joe, Oldfield Outfitters<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”Final Result Area” _builder_version=”4.16″ custom_padding=”60px|0px|60px|0px” border_color_all=”rgba(51,51,51,0.12)” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.8″ text_font=”||||||||” header_font=”||||||||” header_3_font=”Roboto Slab||||||||” header_3_line_height=”2em” animation_style=”fold” animation_direction=”left” animation_intensity_fold=”5%” global_colors_info=”{}”]<\/p>\n
Key Takeaways<\/h3>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” custom_padding=”||0px|||” animation_style=”fade” global_colors_info=”{}”]<\/p>\n
This project demonstrates how a carefully planned and collaborative approach can solve complex business challenges and deliver measurable results. By focusing on the client’s objectives and implementing practical solutions, we helped create lasting value for their organisation.<\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA Section” _builder_version=”4.27.6″ use_background_color_gradient=”on” background_color_gradient_stops=”#313e47 0%|rgba(49,62,71,0.5) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#313e47″ background_color_gradient_end=”rgba(49,62,71,0.5)” background_image=”https:\/\/chuckfire.com\/wp-content\/uploads\/2026\/06\/gilles-lambert-pb_lF8VWaPU-unsplash.jpg” custom_padding=”200px|0px|200px|” border_color_all=”#26333a” border_width_left=”8vw” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”CTA Area” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Prata||||||||” header_2_font_size=”48px” header_2_line_height=”1.6em” background_layout=”dark” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” header_2_font_size_tablet=”40px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n
Let’s Work Together<\/h2>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_button button_url=”https:\/\/chuckfire.com\/contact\/” button_text=”Get In Touch” _builder_version=”4.27.9″ custom_button=”on” button_text_size=”14px” button_text_color=”gcid-secondary-color” button_bg_color=”gcid-primary-color” button_border_width=”2px” button_border_color=”gcid-primary-color” button_border_radius=”0px” button_letter_spacing=”4px” button_font=”|700||on|||||” button_icon=”$||divi||400″ button_icon_color=”gcid-secondary-color” custom_margin=”10px|||” custom_padding=”10px||10px|” animation_style=”fade” animation_direction=”right” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{%22gcid-secondary-color%22:%91%22button_text_color%22,%22button_border_color__hover%22,%22button_icon_color%22%93,%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_bg_color__hover%22,%22button_border_color%22%93}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on|desktop” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#85a98d” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color__hover=”on” button_border_color__hover=”#435847″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0ProjectsClientsOldfield Clothing British-made clothing brand offering vintage-inspired menswear and womenswear with a focus on traditional craftsmanship. Learn MoreBarsham Barns A collection of luxury self-catering holiday barns on a rural estate in North Norfolk, close to the coast. Learn MoreValbella Canadian gourmet food producer specialising in charcuterie, smoked meats and prepared foods. Learn More- Case Overview […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"yoast_head":"\n
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